The 2025 Growth Strategy: Start Small, Stay Focused
Hey, it’s Beth here. January 2nd arrived, and I was already off track. My shiny new planner, filled with color-coded tabs and motivational quotes, stared me down. My ambitious goals? Wake at 5 a.m., meditate, pray, journal, drink green smoothies, and love the gym. Reality? I hit snooze three times, devoured a bagel the size of my head, and Googled, “Can you meditate lying down with your eyes closed?” (Spoiler: That’s called sleeping.)
Sound familiar? You’re not alone. Millions set grand resolutions every year, only to abandon them by mid-February. Why? We confuse the desire for change with the effort it takes to achieve it.
This year, let’s shift gears with three proven strategies: Start Small, Stay Consistent, and Incorporate Accountability. These tricks won’t just help you stick to your goals—they’ll also help you grow your business in 2025.
Why Resolutions Fail (You and I know all of this, right? But somehow, E-V-E-R-Y year, we need to be reminded!)
We Aim Too High, Too Fast
Setting a marathon goal when you haven’t jogged since high school is inspiring—but unrealistic.We Rely on Motivation
Motivation is fleeting. When life gets messy, old habits sneak back in.We Lack a Plan
“I’ll grow my business” isn’t a plan; it’s a wish. Without clear, actionable steps, it’s easy to procrastinate, right? Does this resonate with you?
There’s GOOD news—with the right approach, success is within reach.
1. Start Small – This is the step everyone overlooks—and it’s the key to starting at all.
Big changes begin with small, deliberate steps. Think of it like building a house: one brick at a time.
Why It Works: Small goals feel manageable, boost confidence, and prevent overwhelm. Over time, small wins add up to big results.
How to Apply This to Business:
Instead of reaching out to 50 new leads this week, start with 5.
Focus on improving one client interaction per day instead of overhauling your entire approach.
Want to build your network? Commit to connecting with one person per week. This all adds up!!
Pro Tip: Use the “2-Minute Rule.” Make your task so simple it’s laughable, like drafting one email or reviewing one file. Often, you’ll find the positive momentum to do more.
Starting small builds excitement and keeps you moving forward.
2. Stay Consistent – Small efforts every day lead to big wins over time.
Consistency is the secret weapon of success—not perfection, just persistence.
Why It Works: Regular effort creates habits, making actions feel automatic over time.
How to Apply This to Business:
Schedule a dedicated time for outreach, follow-ups, or strategy work each day.
Pair new habits with existing routines. For example, sit down with your favorite cappuccino and review your most valued clients files—transforming a mundane task into a ritual that sets a positive tone for your day.
Pro Tip: Miss a day? Don’t stress. Focus on getting back on track the next day. As James Clear says, “Never miss twice.”
Consistency transforms small actions into major achievements, helping your business grow steadily.
3. Incorporate Accountability – A little friendly pressure (and support) goes a long way to keeping you on track.
Accountability is a game-changer. When someone else is counting on you, your goals feel more urgent.
Why It Works: Sharing goals makes you less likely to quit and adds external motivation to your internal drive.
How to Apply This to Business:
Partner with a colleague, mentor, or coach for weekly check-ins.
Join industry groups or masterminds where members hold each other accountable.
Track your progress: use a journal to record your actions, celebrate wins, and reflect on challenges.
Pro Tip: Investing in a coach can accelerate the growth of your business. A skilled coach offers tailored strategies, keeps you focused on what matters most, and holds you accountable, helping you achieve your goals faster and more effectively.
For me, hiring a coach years ago was a turning point. It wasn’t just about setting goals—it was about achieving them. Having someone challenge me, hold me accountable, and help me see my blind spots made a huge difference in the trajectory of my career. It wasn’t always easy, but it was worth it.
Make 2025 Your Year
Forget overwhelming resolutions. Focus on small, consistent steps and build in accountability to achieve lasting success. Whether you’re growing your business, enhancing your skills, or nurturing relationships, these strategies will keep you on track.
So, let’s make 2025 the year you shine! We are here to help you grow, love your work, and serve your clients in the most rewarding and fulfilling way!
Find the ONE thing holding you back from your desired growth.