Make Your Own Luck: 4 Ways to Attract Success
Some people seem to have all the luck. They land the ideal clients, get invited to exclusive opportunities, and always seem to be in the right place at the right time. But here’s the truth: luck isn’t just something that happens—it’s something you create.
While the four-leaf clover may be a classic symbol of luck, we know that luck isn’t about waiting for a rare opportunity to appear. Instead, it’s about setting yourself up for success in a way that makes “luck” inevitable. We can make our own luck with hard work, a bit of strategy, and a mindset shift.
Here are four ways to create your own luck and build the flourishing and prosperous financial practice you deserve:
1. Put Yourself in the Right Rooms
Success doesn’t happen in isolation. Most “lucky” people position themselves where opportunities arise. And that means showing up—consistently—in places where your ideal clients, centers of influence, and other professionals are present. This means:
Attending high-value industry events
Joining professional groups where decision-makers are present
Saying yes to networking opportunities—(Yes, even if they’re outside your comfort zone!)
Ask yourself: Are you spending time where your ideal clients and referrals are? Or are you hoping they will just find you? The luckiest advisors don’t wait—they make sure they are in the right rooms and know exactly what to say to get the prospect to say, “Yes,” to a cup of coffee to move the relationship forward.
2. Take More Shots
You miss 100% of the shots you don’t take. Yet many talented female advisors hesitate. They wait until they feel “ready” to ask for the big client, lead a new initiative, or speak on a panel.
Here’s the thing—luck favors the bold. The more action you take, the more chances you create for success. Send the email. Make the call. Ask for the introduction. Every action you take plants a seed that could turn into your next big breakthrough.
So, don’t wait for luck to find you. Create your own by putting yourself out there.
3. Build a Network of Champions (and Don’t Forget the Centers of Influence)
Behind every successful woman is a strong network of mentors, sponsors, and coaches who help her navigate the path forward. These people open doors, provide guidance, and advocate for you when you’re not in the room.
But it’s also essential to think about building relationships with centers of influence—those people who can help you broaden your reach and open doors. A mentor will guide you, a sponsor will advocate for you, a coach will challenge you to reach your full potential, and a center of influence can connect you with more people who will amplify your success.
Lucky advisors create opportunities by surrounding themselves with a supportive network that champions them every step of the way.
4. Believe It’s Possible (Then Act Like It)
The final piece of creating your own luck is your mindset. If you believe that success is for other people, that’s exactly how you’ll show up. But if you believe that success is just as much for you, you’ll start acting in ways that attract it.
Ask yourself:
Would I take this opportunity if I believed success was inevitable?
How would I act if I knew I was just one conversation away from my next big
breakthrough?
What would a wildly successful version of me do next?
The most successful people often aren’t the most talented—they’re the ones who take action despite their fears. They show up, take the detours, and recognize that even setbacks are part of their journey. Sometimes, the roadblock IS the luck — in disguise.
When you show up with the belief that success is yours for the taking, your mindset becomes a magnet for opportunity. Luck follows action, and action follows belief.
It’s Time to Make Your Own Luck
As a financial advisor, waiting for luck to find you won’t get you to the next level. It’s time to make your own luck!
Find the ONE thing holding you back from being ready when the luck happens!